Why Search Engine Optimization? (SEO)

March 12, 2011

Search Engine Optimization

So you want to be number ONE in The Search Engines?  Search Engine Optimization or SEO is the process in which we increase the position of a given website in the various search engines. Simple right? Sadly not! SEO is not for the faint hearted. It demands a high level of technical expertise, the application of complex tools after which the analysis and execution of the results those tools provide.

The concept behind Search Engine Optimization or SEO is to bring a substantial amount of visitors coming to your website. It’s a well planned technique based on certain key words and key phrases with respect to the requirements of your business.

Regardless of whether your Site is brand spanking new or ten years old, managing the way it appears to search engines like Google is vital to its success. The typical Site gets 61% of its traffic from organic (non-paid) search results and 41% of most traffic from Google alone. Ensuring that the company’s site ranks highly in search results is, for most businesses, a make-or-break proposal, which explains why Search Engine Optimization (SEO) has become a multibillion-dollar industry.

Eighty Percent of all online users find what they’re searching for through the search engines like (Google, Yahoo!, Bing, etc). If a person is looking for a service or product which you offer on the web, they won’t find your web site if it doesn’t show up on at least one of the first 3 pages of the search engine. The majority stop searching after page 3 (or Position 30) and start a new search.

The reality is there will probably be numerous businesses online selling almost the same services or products which you offer. Five to Seven of them currently take up the first 10 positions of your favorite search engine. How on earth do you enter into the running, much less compete with other local businesses?

Even sadder is the fact if you do not do Search Engine Optimization or SEO your site will never rank anywhere meaningful in the search engines. Look at your own search behavior. How many pages do you look at when you’re searching for a service or product? It’s a Fact that a majority of surfers usually do not go past page 3 if the results are offered in groups of ten! Therefore if you happen to be on page 70 who will find you? How about page 122034 out of 77300000 websites. Get the point!

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is easy enough, it simply requires diligent composing of content rich with keywords and phrases that relate to your business. For those who have a local business dealing with mainly local customers make sure you include your Service AND Location in the search phrase “Realtor in Holly Springs” rather than simply “Realtor”, because this will make your website more unique to your prospective customers’ searches. You have to apply exactly the same thinking to your company and site. Do the same thing for each page and you’ll soon have an optimized site.

Search Engine Optimization and Internet Marketing

Internet Marketing for your local company has never been better. The various tools, techniques and systems are there for you. Most companies do not have enough time to keep up with the ‘online stuff’.

Search Engine Optimization or SEO is critical to having your website discovered by search engines like Google. You won’t simply be found because you have a website.